When you have been around as long as I have in the online world, you tend to see things come and go and then come again.
Some of you reading this may remember the late 90’s early 2000’s and the Dot Com boom where simply adding an ‘e’ to the start of your company name or a “dot com” to the end would increase the stock value of your company exponentially.
For those of you that don’t remember, think the wild west and early prospecting, without the dirt and sweat stains but with all of the cut throat aggression and heavy drinking.
Literally companies with no real business plan or structure were being snapped up by venture capitalist for tens of millions of dollars only to spectacularly fail a few months later when somebody actually pointed out there was no real way to make any money out of these flimsy “cool named” companies.
By 2001 a spectacular collapse happened when, as these things tend to, everything came to a head and stock prices crashed. Billions were lost as companies folded left and right.
But when the dust settled and the debris was cleared away, guess who was left ……
The Importance of Social Media
Wake up Grandpa, and smell the future !
It’s pungent, sticky and it might make you gag, but it here and its here to stay.
What is it ?
It’s Social Media and if you are not embracing it, it’s time to lower the belt from just below your nipples and get hip with the cool kids ;P
Because the importance of social media should not be underestimated, it’s an insanely powerful tool for all of your marketing efforts.
Just 7 days to go until eCom Subscription Pro finally gets released. This has been a huge 9 month effort in the creation, and is the culmination of nearly 15 years selling physical products on-line.
It is going to give you everything you need to set up and run super successful eCom subscriptions of physical products.
Launching 5th February 9am EST: https://ecomsubscriptionpro.com/
I’m a strong believer that first impressions are crucial.
There are so many great products out there that are just overlooked, their eCovers are at best boring and mediocre, and at worst tacky and off-putting.
For people like me, with limited tech skills, there hasn’t been a lot of choice. It’s either spend hours struggling with photoshop, or spend money on paying for outsourcing.
I then tried Pixel Studio FX – WOW !!!
It seriously took me less than 5 minutes to create the most AWESOME eCovers.
Never be embarrassed and let down by your eCovers again….http://bit.ly/1NR3orG
Branding your name (or your pen name) is very important on the Internet, no matter what niche you’re in.
You need to establish yourself as an authority in your market, because people trust authority figures.
They trust their recommendations, they trust that their products will be of good quality, and they trust that they have integrity. It also lends credence to the buyer that you’re a real person – not just some nameless, faceless entity trying to sell them something on a static, automated website.